(More) Bad marketing.
Monday, November 8, 2010 at 3:41PM I kind of agonized about what to do with the capitalization up there, given my use of parentheses. At first, I had "(More) bad marketing." In the end, though, I thought that looked stranger than doubling up on the intial caps with "(More) Bad marketing" or to alternating with "(more) Bad marketing."
Dangit. I'm still not sure. Oh, well. That's not even what I was going to write about today. By the way, "Hey, it's me. I'm back." Busy times.
Today, the subject of my head-shaking is the sign for yet another business. This one has been around for years, but I haven't seen it in a while, since I usually take the toll road home, versus I-45. I left work early today, though, so right up the gut I went.
And there it was, like a beacon for everything that could possibly be wrong with a sign.
Line 1: Teacher Heaven
Line 2: Not just for teachers!
Sigh. Where to begin? I imagine the discussion went something like this:
Clementine: Let's open a school supply store that caters to teachers. We'll have everything they could ever need. Why, it will be like a veritable heaven on earth.
Angus: Indeed! Let's call it "Teacher Heaven."
Clementine: What a perfect name!
Angus: Ohhhh...we might want to make it clear that everyone is welcome, though. Maybe that's not such a good name.
Clementine: Good point, Angus. But I do like "Teacher Heaven."
[Some time passes as Clementine and Angus try out various other names, including, but not limited to: The Supply Hut, Back2School, SuppliesRUs.]
Angus: The hell with this. Let's just stick with "Teacher Heaven" and maybe put a disclaimer on it.
Yes. I imagine it went just like that. At least they covered all their bases, though. You have to admire that.
Reader Comments (2)
Loden always cracks up when he sees the sign for "Southwest Teacher Supply." He likes to imagine the wide variety of teachers they sell.
He also laughs about supermarkets selling facial tissue.
I saw one today, too. It was on a truck. Let's see if I can remember it....
First line: "Moon walks & More"
Second line: "Chairs, tables"
After all, what good is a moon walk without some chairs and tables? (I usually say "tables and chairs," myself.)